Bear Down Fridays is a free community event that brings together thousands of UAarizona students, alumni, fans and Tucsonans for a pep rally on Friday night before every home football game. A variety of University of Arizona coaches and staff make guest appearances at each pep rally. Arrive early and enjoy food specials, happy hour pricing, giveaways, games, discounts, and activities for all ages. Every Pep Rally begins at 6pm starring the Pride of Arizona Marching Band, UA Poms, Twirlers and Guard, Wilbur and Wilma and UA Cheer. Bring your Wildcat pride and show your colors as we cheer on Arizona Football ahead of the big game!